I open Deccan Herald, a Bangalore-ian Newspaper and google search engine result, and I find this….
Queer Beer, a beer for gays and lesbians, Mexico City, Feb 3 (IANS/EFE)
A Mexican company has launched a new beer aimed at the gay and lesbian community that will also be exported to other countries, company officials said.
The “honey-flavored” beer will initially be sold in Mexico and later exported to Colombia and Japan.
“We’ve entered the market with great respect, with the idea of offering a product aimed at the LGBT (Lesbian, Gay, Bisexual and Transgender) community, which has been neglected but is very important and very demanding,” said Dario Rodriguez Wyler, marketing chief of Bodega 12 beer.
The beer is being sold at gay bars and restaurants in Guadalajara, one of Mexico’s most traditional cities, as well as in Mexico City and beach resorts such as Puerto Vallarta and Los Cabos.
In the coming months, the company will export over 1,000 cases of the beer to Colombia and Japan, Wyler said.
The beverage comes in two different types of packaging, Salamandra and Purple Hand, which recalls a famous gay-rights protest in San Francisco in 1969.
The label is designed in a way that enables consumers to remove it from the bottle and display it as a sign of gay pride, Wyler said.
The company is also planning to launch a strawberry-flavoured beer. Guadalajara and its surrounding area are home to several micro-brewers who sell beers with attention-grabbing names like “10 Marado”, named after Argentinian soccer legend Diego Maradona.
This causes me to pause. Are lesbians “honey-flavored”? Did the Deccan Herald look up quotes from Go Fish and decide to use “honey pot” as a label for our people?
This is obviously a beer that is not designed for dykes. I surely would not drink anything that didn’t kick my non-existent balls into next week. Beers like this are only for events like ballgames and corporate sponsored events. Would I try a Mexican beer with a naked lesbian on the bottle? Did I just assume there would be a naked lesbian on the bottle? I digress.
Also, why Japan and Colombia? This is starting to really weird me out. Is there a giant mecca of lesbians in Colombia and Japan. Hmmmmm…..I wouldn’t imagine myself, in Colombia, pulling out a bottle with a gay pride flag, a naked lesbian on the bottle (pure speculation), and saying “VIVA LA GAY!” That might happen in my living room, but Colombia? Japan? I think not.
…and we all know who the strawberry-flavoured beer is marketed toward….Fllllaaaaaaaaaaaammmmmiiiiiing.